đTrumpâs Media Company Moves to Launch Bitcoin ETF + SEC Considers In-Kind Redemptions for BlackRockâs Bitcoin ETFđ
Institutional Bitcoin Adoption Accelerates as Trump, BlackRock, and Strategy Drive Market Expansion.

Because Bitcoin
February 6, 2025
Trumpâs Media Company Moves to Launch Bitcoin ETF, Strengthening Cryptoâs Mainstream Momentum
Trump Media and Technology Group (TMTG) is taking steps to enter the Bitcoin ETF market, signaling a major endorsement of crypto from the former president. The company has filed for trademarks under its new Truth.Fi brand, including the Truth.Fi Bitcoin Plus ETF, with plans to launch this year.
With Bitcoin ETFs already holding over $100 billion in net assets, TMTGâs entry could attract a wave of new investors, especially those aligned with Trumpâs America First vision. CEO Devin Nunes emphasized that the company is exploring strategies related to Bitcoin while also focusing on energy and manufacturing investments.
The launch of a Trump-backed Bitcoin ETF adds to the growing legitimacy of crypto within U.S. financial markets, further mainstreaming digital assets at a time of increasing institutional interest.
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SEC Weighs BlackRock Proposal for In-Kind Redemptions in Bitcoin ETF
The U.S. Securities and Exchange Commission is considering a proposal to allow in-kind redemptions for BlackRockâs spot Bitcoin ETF, according to a recent filing. This amendment, submitted by Nasdaq on behalf of BlackRock, would change the iShares Bitcoin Trustâs redemption and creation process.
Previously, the SEC mandated a cash-based model, requiring Bitcoin to be sold before distributing cash to investors. The agency has now opened a 21-day comment period before making a decision. If approved, only authorized participantsânot individual investorsâwould be able to conduct in-kind transactions.
Bernstein: Strategy Set for $12.75 Billion Boost as Bitcoin Accounting Rules Change
Analysts at Bernstein predict that Strategy (formerly MicroStrategy) will see a $12.75 billion uplift to its balance sheet due to new fair-value accounting rules starting in 2025. This change allows the firm to recognize unrealized Bitcoin gains, significantly enhancing its financial position.
Bernstein analysts highlighted that Strategyâs Bitcoin net asset value (NAV) trades at a 110% premium, compared to a historical average of 60%, reflecting strong investor demand. They also noted the companyâs long-term leverage target of 20-30%, with room to increase borrowing given its current 15% ratio.
Strategyâs â21/21â plan, aimed at raising $42 billion in capital by 2027, has already deployed $20 billion in equity and debt. Despite concerns over its NAV premium, Bernstein sees the firmâs Bitcoin-centric strategy as a key driver of its valuation and financial growth.
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Gemini Weighs IPO in 2025 as Crypto Firms Push for Public Listings
Gemini, the crypto exchange founded by the Winklevoss twins, is exploring an initial public offering as soon as this year. The company is in discussions with advisers, though no final decision has been made. The move comes as more crypto firms accelerate IPO plans following Donald Trumpâs election. Gemini has faced regulatory challenges, including a $5 million settlement with the CFTC and a $1.1 billion repayment to customers linked to the Genesis bankruptcy.