Institutions Continue To Bet on NFT’s As Non-Fungible Tokens Gain More Popularity
Despite the ongoing bear market, NFTs have continued to garner interest from institutional investors and organizations looking to explore their potential use cases and applications.

Valentin
March 11, 2023
There’s no doubt that through the last couple of years, the technological advances and societal transformations brought about by the COVID-19 pandemic have pushed innovation to the pinnacle of what many consider as the traditional boundaries of digital technology.
But the development of the blockchain technology has undoubtedly exceeded even the expert’s expectations. As this ecosystem continues to evolve, the idea of a truly immersive digital world has attracted tens of billions of dollars in new investments and prompted predictions that NFT technology might represent a great part within the future of the internet.
The latest developments
Fidelity Investments
To kick things off, let’s start by taking a look at Fidelity’s latest plans to build an NFT marketplace.
The masive investment company, Fidelity, recently filed three trademark applications with the United States Patent and Trademark Office that relate to NFTs (non-fungible tokens), NFT marketplaces, and metaverse investment services.
This suggests that the firm is planning to enter the NFT space and potentially offer investment services within virtual worlds, such as mutual funds and retirement funds. It appears that one of the company’s main areas of focus will be the metaverse.
According to the filings, the company is focusing on providing “Electronic wallet services in the nature of electronic storage and processing of virtual currency for electronic payments and transactions via a global computer network; digital currency, virtual currency, cryptocurrency digital token.”
Fidelity’s trademark application also mentions the possibility of offering educational services in the metaverse, including classes, workshops, seminars, and conferences on investments and financial services marketing.
Italian Government
Italy, one of Europe’s most iconic cultural hubs, has also decided to dive into the NFT world. According to a recent report, the European country is in the midst of creating a crypto art Renaissance via its nonfungible token (NFT) market.
Furthermore, The Italian NFT (non-fungible token) industry is expected to experience a steady compound annual growth rate of 34.6% over the next five years. This growth is expected to result in a spending value of $3.6 billion for NFTs in the country by 2028.
China
According to a report from local news outlet Sina News, China will launch its first regulated NFT (non-fungible token) trading platform on January 1, 2023. The platform, which will act as a secondary market for the exchange of NFTs, is a joint venture between the state-owned Chinese Technology Exchange, the state-owned Art Exhibitions China, and the private corporate entity Huban Digital Copyrights Ltd. This marks a significant development in the adoption and regulation of NFTs in China.
Bottom line
Although blockchain-related and crypto projects have been hit extremely hard during the bear market and companies who have gambled on the industry like $META (which totaled over $730 billion in market cap lost, according to their Q3 earnings report), have been drastically sufering the market’s downturn, many global actors such as governments, investors and massive institutions still have faith in the future of these digitized worlds.
The fact is that as the world continues to move towards a more digitized and interconected environment, the developments within this innovative environment present a unique window of opportunity for investors looking for new opportunities to expand their crypto portfolio.